B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond.
Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy dose of the B2C experience to your business marketing efforts.
#1 – Influencer Marketing
Even though influencer marketing is still largely associated with the B2C world, you’ve likely noticed that it’s being increasingly used by smart marketers as a highly successful go-to B2B tactic.
Influencer marketing has already accounted for over $2 billion in annual marketing spending in the U.S. alone, and annual growth rates are predicted to from 41 percent all the way to 95 percent. (AdAge)
B2C influencer marketing has relied heavily on celebrity influencers, a combination that has faced a growing backlash and played a part in diminishing trust in marketing.
B2B influencer marketing, on the other hand, incorporates industry experts who have a genuine two-way relationship with a brand, a partnership that respectfully serves both parties equally well, and boosts trust.
While influencer marketing may have had its ups and downs in the B2C landscape, influencers in the B2B world may just be a perfect match.