If you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let me tell you: This platform is addictive in all the right ways. Not only is there something for everyone (dance Tiktok, activist TikTok, beauty TikTok, beans TikTok), you will inevitably learn new skills and songs. Oh, the songs! It’s also basically a free comedy show for as long as you can swipe—or until you get a Netflix-like warning that tells you to be responsible and stop scrolling. Guilty.

My point? If you’re not on TikTok, you should be. And your business should be, too. The platform is quickly surpassing Instagram for youth engagement metrics and if your audience is there, that’s where you should be speaking their language. In this guide, I’m going through how to get started with TikTok advertising in five simple steps. Plus, I’ll share how to report on your ads.

But first, let’s talk about why you should be advertising on TikTok.

Why TikTok ads?

TikTok is the fastest growing social media platform with more than 2 billion downloads to date. Particularly in this pandemic-world, TikTok can be a whiff of fresh air for people looking for new and funny ways to connect with each other by creating their own content.

TikTok tops this most downloaded apps graphic

TikTok was downloaded 87 million times just last month.

While TikTok doesn’t release audience data, reports confirm that their user base is expanding from Gen Z to Millennials; however, 67% of users are…

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