Video marketing is a great way to increase engagement with your audience, but it can be hard to know where to start.
The good news is that you don’t need expensive video equipment or editing skills. There are several ways you can supercharge your email marketing with video and they all have their benefits and drawbacks.
In this blog post, we’ll go over 5 creative ways to use video in email marketing so you can find the right fit for your business.
The Ultimate Guide to Video Marketing for Small Business
Ways to use video in email marketing
The following are 5 creative ways to use video in email marketing:
1. Use video for bonus content to delight your subscribers.
Sometimes people might tune out and not read the email that you send them, but a video will keep their attention. You can use this to your advantage by including a video in the email that shows them something new and interesting like behind-the-scenes footage from your latest project or an exclusive offer on one of your products.
2. Display company culture with a video.
A good way to make employees feel more connected to the company is by creating videos where they show off their workspace, let you see who they are as people, or share their day-to-day life at work with you. This gives people an insight into what it’s like to work for your company.
Let’s take a look at an example of how you can do this.
XYZ Company is a small business that sells handmade products…