Quite unlike before, people don’t depend on ads, the marketing landscape has changed tremendously and any successful digital strategy focuses on your products or services. The simple truth is that people who want to buy your products or engage in your services, do so online.
Covid-19, the lockdowns, and the drastic changes we have to live with now have made this the norm. Customers now search for the products they’re looking for and will churn your product at any slightest sign of a poor customer experience.
This ultimately means that you must build your product pages around buyer-optimized keywords that relate to what you offer if you want your product to feature prominently on the SERPs.
The following are some product SEO strategies you have to implement to ensure your product ranks in the SERPs.
The Ultimate Guide to Organic Traffic for Small Business
1. Listening to the voice of the customer (VoC)
Your customers’ views about your product are real and authentic. They are their genuine concerns, feelings, and sentiments.
The better or worse your product is, the more they talk or comment on it. The voice of the customer is a very powerful weapon and SERPs often take note.
Interestingly, the Internet enables your customers to share their frustrations in real-time, this means they have a 24/7 opportunity of getting the world to listen to their complaints. Those who will get to know about your product are not only your customers, even…