The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals. While only one of the sessions was specifically focused on local business strategy, it’s my local SEO bias to see everything through that lens. I took pages of notes of tips that I know will have tremendous applicability for local business owners and their marketing partners.
The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to give you a taste of what you stand to learn from some of the most relevant and exciting presentations, which you can put to work for the local businesses you’re promoting.
1. Studies begin to surface Google Posts strategies
Google Posts have existed for about five years, but it’s only recently that we’ve started to see studies done that identify winning tactics utilizing them. Joy Hawkins was our one strictly-local expert at MozCon 2021, and she used her speaker spot to set out a smörgåsbord of Google Posts tips for viewers based on her agency’s testing. Here were some of my favorites:
Offer and COVID-type Posts received the most clicks in 2020, and posts featuring specials are clear winners.
Don’t use stock photography, but do use text in your…