If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping.
As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat keep on growing, consumers are turning to social media platforms to help them make purchasing decisions.
However, in the content-riddled world of eCommerce, establishing yourself as a viable brand is no easy task.
Despite all the difficulties, there are a handful of tried and proven tactics that could help your brand find its way into the crowded digital marketplace. One of the tactics is to fully embrace the concept of integrating social media as part of your online marketing strategy.
In fact, 73% of marketers believe that marketing through social media is somewhat effective for their business. And brands that engage with prospects via social channels gain 20 to 40% more revenue per consumer as compared to businesses that don’t.
From creating and sharing appealing content to working with influencers, including social media marketing as part of your eCommerce growth strategy could push your business to the next level. The challenge comes in knowing where to begin.
Before we dive into marketing strategies for your eCommerce website, first…
Start with the basics
In the eCommerce world, sales are driven by website traffic. However, attracting customers to your website using social media platforms is easier said than done.