Was the dress black and blue, or white and gold? (Oh no, not this again…)

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift.

Landing pages are supposed to be clear. Optical illusions are the opposite of that. So how the heck can they help you boost landing page conversions?

Let’s first answer another question: Which animal do you see in the image below?

Rabbit and Duck

You’re right if you say “duck.” You’re also right if you say “rabbit.” Some might even see a seagull, although this illusion’s original name is “Rabbit and Duck.”

Your answer can depend on which animal you’re more familiar with, which one you’ve seen more recently, or even whether it’s spring or fall. The answer varies because our minds interpret information based on its surrounding context.

So… what lessons can we learn from “Rabbit and Duck” and other optical illusions when it comes to building a landing page, you ask? Conversion rates depend heavily on context—it’s not always about what your customers see, but how they see it that matters.

If you understand how perception and interpretation work, you can easily improve the design of your landing pages in a way that increases conversions.

Without further ado, let’s talk about brains, baby!

Placement and Proportion: The Ebbinghaus Illusion

Which of the orange circles below is larger?

The one on the…

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