What is brand identity?
First and foremost, a brand identity is how your company presents itself to customers.
Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular, signature products can all help build a lasting brand identity.
Why does brand identity matter?
As a local business, you may be asking yourself, “Why does brand identity matter to me?”. Perhaps you’ve already reached your goal of ranking in the local pack. But once you’ve reached that oh-so-coveted number one spot, what are you doing to make potential customers engage with your business?
Without a clear brand identity you could leave searchers confused, alienated, and simply not wanting to take action on your listing.
As I’ll explain later, with Google My Business spam on the rise, it’s more important than ever to stand out in local SERPs.
Simple vs complex
When it comes to branding, you have a choice between pursuing a simple or complex brand identity. In this blog I’ll be showing you why simplicity wins and how you can begin to transition (or continue to champion) simplicity in your branding and marketing efforts.
After all, when it comes to local search, avoiding complexity could help your brand excel in a saturated landscape that all too often includes misleading or spammy content.
Let’s look at five…