Hubspot defines inbound marketing as a business methodology that attracts the attention of customers through the creation of content that they find valuable and relevant and experiences that are tailor-made for them. We have already talked about the specifics of Inbound marketing and its advantages in a B2B context. In this post, we will share 4 tips for developing a multi-channel B2B strategy that leverages Inbound marketing.
How to intercept the attention of business customers?
In the end, all the aspects that we have reflected on fall here, on this question: How do we capture the attention of business customers? There are two indicators that are relevant to all of the channels and phases of B2B processes:
- By creating a solid lead generation strategy that takes into account a context where the digital media landscape—high volume, many players—is constantly changing
- By focusing on all phases in which the potential customer will be motivated, convinced, and ready to contact sales
Planning is therefore fundamental to gain the confidence and interest of a prospect, and it is crucial to convert the prospect into a lead and qualify him/her for the subsequent conversion. But how can we intercept the attention of business decision-makers today? And, how can we monitor the different touchpoints where leads can be found? What tools can we use to enhance this attention so that it becomes the foundation for a lasting relationship of trust?
The answer to all…