Link building is vital to the success of your website, yet there is a lot of confusion and misinformation out there on the topic.
If you aren’t properly informed about link building, you can easily end up hurting your online presence, or worse yet, get penalized by Google.
The fact is backlinks from high authority sites to your website are one of the top search engine ranking factors. We want to help you learn how to do link building the right way, so your business will thrive.
Below we’ve broken down the top four things you need to know about link building and buying backlinks. These are based on what clients regularly ask us.
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Do I Really Need Backlinks?
When we meet with new clients they typically ask us: do I even need backlinks? The answer is yes.
Backlinks aren’t a big secret. Most clients have heard of them, they simply don’t know what they can do for their websites. And if you don’t work in SEO, that’s okay.
We know with certainty that backlinks will always play a huge role in how websites are ranked. Although Google never reveals its algorithm, it always emphasizes backlinks in ranking.
This has been proven time and time again by us, and studies performed by big-name sites like Ahrefs or SEMrush.
Here’s an easy way to think of backlinks. Google’s role is to rank authority websites and each backlink is a vote for that site. The more backlinks you get, the more votes…