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Are you thinking about how you can encourage new customers to find your software? Then you are probably considering how you can increase the quality of your SaaS content marketing. With the right type of content, you can make a huge difference when it comes to brand recognition and gaining new sources of revenue.

1. Who are you trying to target?

First and foremost, you’re going to want to think about how you are going to reach the right type of client who would be interested in your software. This means knowing what kind of content will resonate with customers that will end up loyal to your business, as well as that informs them. You might have a number of different kind of buyer personas in mind, or you might just have one type of customer, but your content should answer any questions they might have.

2. What type of content do you want to create?

There are a number of different types of content that you might want to include within your calendar. Not all customers are likely to feel connected to a video or written content, so ideally you want to make sure that you are creating a number of different types so that you can reach as many clients as possible and convert them. You might want to do some research into which types of content perform best for you and how you can reach them through your strategy, as well as if it fits within your budget and time.

3. Can it be repurposed?

The more content can be reused, the more you are…

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