As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry strive to meet the demand for multichannel visual content to remain competitive and relevant.
In fact, a study conducted on 1,500 content creators reported a noticeable impact of visual content on brand awareness, website traffic, lead generation, social media engagement, and sales.
So how do you create captivating visual content that attracts, engages, and retains your audience? In this post, I’m going to equip you to do just that. I’m going to cover:
- Exactly what visual marketing is,
- Four stellar tools to help you create designer-worthy content, and
- Tips to make sure your images meet your technical optimization standards.
So first, let’s cover the basics of visual marketing.
What is visual marketing?
Because the competition for consumers’ attention is fierce, brands embrace the power of visuals to grab viewers’ attention and engage their audience. Visual marketing means using graphics, videos, infographics, apps, GIFs, memes, SlideShare presentations, animations, sketches, doodles, user-generated content, and data visualization to educate or get a message across.