We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects).

This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one is searching for your offer, then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale.

Even Google, the search engine powerhouse, can’t create demand where none existed before.

…Or can it?

SEO and paid search get so much attention, it’s easy to forget that Google’s coverage actually extends far beyond organic and paid SERP listings. 

Not only does Google’s advertising network reach 90% of internet users, but the cost can also be pennies on the dollar compared to other platforms (like social). And by using Google Ads’ advanced targeting options, you can attract the perfect audience to your landing page and offer.

The opportunity to drive targeted, affordable traffic with Google Ads is massive—even if no one is entering your product or service into a search box. Here are four types of Google Ads that will deliver a real bang for your buck.


1. Drive Desire with YouTube Ads

More than a billion people watch over 30 billion hours of YouTube each month. Since Google owns YouTube, you can easily reach a very targeted audience with your video ads.

The Opportunity:

YouTube ads are a great way to drive awareness of your new offer by…

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