It’s been a heck of a year, hasn’t it? And it’s not over yet.
Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.
With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. For each, we’ll talk about how you can best apply these lessons in 2020 and beyond.
Lesson 1: Slow page speed is killing your conversions.
Unbounce predicted that 2019 would be “the year when the difference between fast and slow content becomes the difference between showing up in the search results (whether paid or organic) or disappearing completely.”
In January, we also published Think Fast: The 2019 Page Speed Report to shed some light on how slow loading times are impacting conversion rates.
We wanted to know where improving page speed was falling in the marketers’ yearly priority lists—as well as what their customers experience (and how they behave) when a website is slow to load.
This research stirred up all kinds of reasons why you definitely need to keep speed in mind when creating landing pages. For instance, Google says 53% of visitors will bounce after three seconds of waiting. But our check-in at the Call to Action Conference in late 2018 revealed that 85% of participants’ pages came in slower than 5 seconds at a 3G…