Making sure your website has good structure, forgetting about high quality content, is a key component to getting ranked high on search engines. Search engines discover content, not only from sitemaps that websites submit, but from crawl robots that crawl through entire websites. Just like anything in life, though, there is so much resources that a crawl robot can put to crawling through a website. This makes it of paramount importance that the crawlability of your website is as good as it can be, to make it as easy as possible for search engine crawlers to find all of your content.
Why Does Crawlability of a Website Matter?
As already mentioned above, search engine crawlers will go through your website in an attempt to find all of the content on it. It will land onto your homepage, and click onto every link. Each of the pages that opens, it’ll click onto every link on each of them pages, and so on and so forth.
However, the more clicks the crawl robot requires to find content, the harder it is for the robot to find the content. As well as this, if the content is harder for search engines to find, then the search engine will automatically assume that the content cannot be that important, so downgrades how important the content is, if it is to even rank it at all. For example, you’ll always find the most important content is one click from the homepage, which makes sense when you think of it. The more clicks away, the less important content seemingly becomes.