Tablets and smartphones have taken over the marketplace.
If you’re not prepared to connect with your audience on these devices, you’re missing out on one of the greatest opportunities to grow your business in the digital age.
Don’t take our word for it though. Let’s review our comprehensive list of mobile marketing stats along with the benefits of mobile marketing and ways to launch mobile marketing strategies.
What Is Mobile Marketing?
Mobile marketing is a digital marketing technique that encompasses multiple channels and focuses on appealing to mobile device users. The goal of mobile marketing is to provide prospects and customers with personalized, local, and fast information so they can get what they need at any time, especially when they are on the go.
Mobile marketing includes digital ads that appear on smartphones, social media, tablets, or other devices. Each ad may show up differently and can be customized according to the marketing channel a businesses wishes to display the ad on.
As you can imagine, engaging with your target audience through mobile channels comes with a ton of advantages.
The Benefits of Mobile Marketing
People love convenience. Mobile devices provide that convenience by making it easy to search, shop, and consume various forms of media from wherever we are.
Effective marketing strategies find where the people are spending their time. That place is their mobile devices.
Here are some of the top benefits of mobile marketing with stats…