As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO.
Technically it’s more, but who’s counting.
What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates.
I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right?
Well, it’s because I’ve learned some hard lessons over the years… mainly because I’ve made a lot of mistakes.
So today, I wanted to share them with you so that you can learn from my mistakes… so here goes:
Lesson #1: Don’t obsess over rankings, obsess over conversions
I used to check my rankings every single day. Literally.
On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic.
That’s all I cared about back in the day… boosting my organic traffic.
But here is the thing: As my rankings and traffic went up over the years, my revenue didn’t go up proportionally.
For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.
I quickly learned that traffic isn’t everything. If you can’t convert the traffic into revenue it doesn’t matter.
That taught me that you need to focus on the right keywords that drive conversions and continually optimize your site for conversions.
An easy first step for you to take is to install Crazy Egg and run a heatmap to see where people click so you adjust your…