2020 June 26 MarketingCharts Chart

The 10 Traits B2B Buyers and Managers Value Most in Salespeople
42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs

Addressing the B2B void between product data and online sales [Survey]
52.8 percent of B2B professionals expect to add voice-controlled search technology to their customer experience (CX) program within the next 12 months, according to newly-released report data, while 44.8 percent plan to add live chat, and 39 percent expect to install new augmented reality (AR) and virtual reality (VR) technology. Digital Commerce 360

The Biggest Challenges to Aligning B2B Marketing and Sales Teams
Half of marketing and sales professionals primarily at B2B firms find that their biggest challenge to aligning sales and marketing is a lack of complete or accurate data about target accounts and prospects, according to recently-released survey data, while some 47 percent said that communication was the top alignment challenge. MarketingProfs

New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward
Younger consumers in the Gen Z and millennial demographics have shifted their digital habits more quickly during the pandemic, and are more likely to stick to the new patterns in the future,…

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