A marketing strategy is a business’s overall game plan for reaching consumers and turning them into customers.
Everyone’s got an opinion on how to create a marketing strategy, but the key components you need to know are:
- Your value proposition: How your offering relates to a customer’s pain points, needs, or wants.
- Your target customer(s): An understanding of who you’re targeting with the products or services that your company provides. Businesses will sometimes have a single customer profile, but they’ll have several more often than not.
- Your key messages: What you’ll be telling those target audiences to convert them into customers.
- Your marketing channels: How you’re going to reach your target audience with the key messages. Some examples of marketing channels are SEO, social media, and email marketing.
In this post, we’ll use these components to tear down the marketing strategies of three real companies in different industries so you can understand how this all works in practice.
If you’ve been into a supermarket cleaning products aisle, you’ll almost certainly be familiar with Method. The Chicago based company has been making household cleaning products since 2001.
And while you’d expect a brand that sells cleaning sprays to be pretty functional and dry, Method stands out for its far from conventional marketing approach.
What are Method’s value propositions?
Method’s main value proposition is that they’re an all-natural…