2021 is going to appear to be quite a big year for SEO, with Google looking to introduce some new algorithms and ranking factors that can impact the ranking of websites on their search engine. Thankfully, a lot of these changes are still a few months away, so there is still time to prepare if you have not done so already.
Core Web Vitals Ranking Factor
Core web vitals are a new way of understanding how good a website is in terms of loading quickly and in a correct way. There are three areas to web core vitals:
- Longest contentful paint (LCP) – this is the time it takes for the page to load.
- Cumulative layout shift (CLS) – this measures the visual stability of the page on load, on how things change and move.
- First input delay (FID) – this measures the time to interactive and should be kept to a minimum
Google made clear that next spring, core web vitals will start to become a ranking factor in terms of SEO. It is not going to be a huge ranking factor, but something that will make the difference nonetheless.
Mobile Index Only
In 2021, Google will move every website to mobile indexing of web pages.
This transition has been coming and, most likely, will not affect most websites, since most websites have already been moved to mobile indexing.
If your site is not mobile optimized yet, especially for crawling, then make sure to put some time ahead in the next few months to do just this. Otherwise, you’ll very likely see a drop in rankings, especially for…