Search engines are the first choice when people are looking for information. If your website is listed for the right keywords, your business will get many new customers.
There are three basic requirements if you want to attract new customers to your website with a successful search engine optimization campaign.
1. You need crawlable web pages
Google’s Gary Illyes was very clear when he was asked about search engine optimization in an AMA (ask me anything). A crawlable website is the most important SEO task. If search engines cannot crawl your web pages, they won’t get high rankings.
There can be many reasons for crawlability problems: your web pages might have the wrong HTTP status code, there can be an issue with the robots.txt file of your website, dynamic content cannot be parsed correctly, etc.
The website audit tool in SEOprofiler is an easy way to check your website for these errors. Just create a project for your website and the website audit tool will show you all errors that can cause problems with search engines.
2. You need optimized web pages
Crawlable web pages are great. Unfortunately, they are not that great if search engines cannot find the right content on your pages. Your content must be related to the keywords that you target. If your web pages have a clear topic, it is much easier to get high rankings for individual keywords that are related to that topic.
Use the keyword tools in SEOprofiler to find the keywords that will work best with your website. The