2020 September 18 Edelman Chart

Now Is the Time for B2B Content
During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA

Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
64 percent of B2B buyers have increased their use of online video during the pandemic, with overall online marketing use rising by 88 percent including 45 percent who started using digital for the first time during the global health crisis, according to newly-released report data. MediaPost

Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights
Instagram has expanded the visibility of its short-form vertical video feature Reels on the platform, bringing a prominent new suggested Reels section and the ability to recommend Reels clips for inclusion as featured content, the Facebook-owned social media firm recently announced. Social Media Today

Building YouTube Shorts, a new way to watch & create on YouTube
YouTube just launched a beta trial of its new YouTube Shorts 15-second vertical video creation function — presently only for users in India with a global rollout planned — joining Instagram’s recent test of its similar Instagram Reels mobile-friendly capability. YouTube

Twitter’s Testing Audio Clips in DMs…

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