Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for you.
In this post, you’ll find a ton of free and low-budget ways to market your business, broken down into three categories:
- Free and fast marketing ideas
- Free marketing ideas that require a bit more effort
- Quick marketing ideas that require a little more budget
So let’s get started on these marketing strategies that won’t put a dent in your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’t require a ton of resources or time (since we know that time is money).
1. Create a free Google My Business account
For local businesses especially, a Google Business Profile has become one of the most effective free marketing strategies available. This free listing allows your business to show up on Google Maps, the local section of Google Search, and the right-side Knowledge Panel for branded searches.
An example of a Google Business Profile Accessed from Google Maps