Bulldog wearing a sweater and 2021 sunglasses image.

Why write jokes about marketing? 

Why write, to be specific, 101 jokes about marketing over the last five years?

I came to marketing from the comedy world, and was genuinely surprised back then at how little personality there was in B2B content. Back in 2015, people were still asking whether B2B marketing could be funny — whether it would torpedo a serious brand to come out with humorous content.

Now we’ve finally admitted that B2B buyers like to laugh just like everyone else. And we’re seeing that humor can be a powerful way to bring people together. Used the right way, it can illustrate the shared human experiences that unite us all, showing that our trials and triumphs make us more alike than we are different.

Will this post serve to remind marketers of the universal nature of the human condition?

It will not.

But it will hopefully give you a chuckle, or at least a groan or two. And I consider that a public service.

“B2B buyers like to laugh just like everyone else. And we’re seeing that humor can be a powerful way to bring people together.” — Joshua Nite @NiteWrites Click To Tweet

21 New B2B Marketing Jokes 

I added one more joke this time — for some reason, the number 20 just seems cursed now. Can’t imagine why.

  1. What did the SEO specialist name his twin boys?
    Canonical and Duplicate Content.
  2. What audience do pirate B2B marketers target?
    The SEA Suite!
  3. Did you hear about the fisherman who became an Instagram influencer?
    His Stories aren’t great,…

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