Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to make a purchase. The point is that it’s easier to sell something to someone that already has “their wallet out” than otherwise. 

Amazon sellers are very aware of the impact that Amazon Pay-per-click (PPC) ads have on their sales. Good Amazon sellers are the ones that constantly put effort into PPC and maintain their structures for maximum efficiency. Amazon PPC is very versatile and there are many tools in its toolbox. When sellers were asked about which subtype of ads gives them the best returns, sponsored products came out on top. This is good news since this is the basic toolkit available to all professional sellers. We can also see that other tools, available to registered brands, have also proven to be impactful, even if they aren’t as effective as sponsoring. Since these tools can be used parallel to the standard sponsored products, there is only more profit to be made by using them as well. 

This suggests that no matter what type of product you sell, and regardless of niche, you can find a way to utilize at least some tools of the Amazon Ads system to…

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