Here on the Unbounce blog we’re usually talking about all things conversion intelligence and optimization. And while we’ll return to our regularly scheduled programming soon, today we have a call to action of a different kind. It’s one that’s very important to our people-focused company and an issue that companies can no longer ignore—the gender pay gap.

Research from Stats Canada shows that a woman only earns $0.92 for every $1 made by a man even after adjusting for differences in industries, occupations, and rate of part-time work. And this gap is much worse for women facing multiple forms of discrimination, such as racialized women, trans women, and women living with disabilities.

Meanwhile, as economies re-open, we’re now seeing a widening of gender inequities caused by COVID-19. Women unfortunately continue to be more vulnerable to the economic effects of the pandemic due to their increased likelihood of working in service industries and being the primary caregiver of young children. If we’re not intentional about our actions, we could see decades of progress for gender equality in the workforce wiped out in a single year.

At Unbounce, we’ve been working hard to foster real diversity and inclusion in the workplace, both within our own walls and outside of them. Now, we want to help and encourage our peers to address pay parity at their own companies. We believe that even though conversation and debate are healthy contributors to progressing important…

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