If you compare how product pages take shape across different companies, it’s clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Still, other companies create delightful product pages that give users an authentic experience as they browse through what the company has to offer.
Believe it or not, the most captivating product pages don’t always have enterprise-level programming behind them. To give you an idea of what’s possible — from small business all the way up to household names — we scouted out 20 examples that we find truly admirable.
The pages below have mastered their messaging, value propositions, and general product descriptions such that these sites resonate with their unique buyer persona.
(And after checking out these pages, you might want to buy their products, too.)
What is a product page?
A product page is a page on a company website that showcases the product inventory a customer is able to buy. It’s a page that helps customers decide what they want to buy according to different specifications like price, features, reviews, and product comparison.
20 of the Best Product Landing Page Designs
Bellroy sells thinner-than-typical wallets. There’s value to that — but what is it, and how do you get the consumer to understand…