Search engine optimization is a constantly evolving market, for which website owners should continually stay updated. This will help to protect their sites from any penalties with algorithm updates, as well as help their websites thrive with organic traffic.

There are going to be some changes coming for 2021 for SEO which website owners should take note of. With this, here are two important factors of SEO to consider in 2021.


Core Web Vitals

Core web vitals are a new metric that is being introduced as a search ranking factor in early 2021 to improve the experience users have with websites.

The core web vitals are split into three areas:

  • Largest contentful paint (LCP) – the time it takes for the site to load. ‘Green’ is under 2.5 seconds.
  • First input delay (FID)  – measures the time to interact. ‘Green’ is under 100 milliseconds.
  • Cumulative layout shift  (CLS) – a measure of stability, looking at how much the page chops and changes on load. ‘Green’ is under 0.1.

The objective of these three core web vitals is to improve the experience web users have online. If a website loads quickly, has no delay to interactiveness and does not have a shift in its content on load, then this represents a website that is likely to be pleasant to load. From Google’s perspective, they will be adding more positive SEO to websites that achieve this.


User Intent

User intent is something that is often forgotten about, especially when looking at the intricacies of…

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