If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience, personalize, and use your data.
When a post tells you to know your audience. Personalize your content. Use video.
Now I’d be lying if I said I won’t cover any of the above in this post. In fact, I cover all of the above. But my aim here is to break down why these strategies are important for 2021 and to provide some more specific tactics on how to carry them out—backed by new, post-COVID data.
So here’s what I’m going to do:
- List out general B2B marketing strategies based on 2021 B2B buyer trends.
- Offer some more specific strategies within the common channels of SEO, PPC, email, and social media.
- Provide key takeaways that can guide you in coming up with the best marketing strategies for your B2B business.
General B2B marketing strategies
As the workforce evolves, new trends emerge from the pandemic, and major platforms make (major) changes (see ya, cookies), the best ways to carry out the evergreen B2B marketing strategies are going to look slightly different each year. Here are some general approaches to take with respect to 2021 reports.