To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions. If you’re afraid of public speaking (don’t worry, a lot of us are), you could enroll in a local Toastmasters chapter to improve your game.
Putting up brochures or flyers in local libraries, coffee shops, and businesses is a unique way to market to offline locations where people spend a good deal of their time.
You can create free brochures and flyers on PowerPoint or Canva. Depending on your industry, it might even help you reach an ideal clientele: if you’re a physical therapist, for example, perhaps you could hand out brochures to local gyms or nearby hospitals.
Facebook has more targeted advertising capability than any other platform. In addition to being able to advertise to a certain type of consumer based on interests or job description, you can target people who fit that criteria in a certain location.
By putting a few dollars per day behind a geo-targeted Facebook campaign, you’ll build up a local following over time. Be sure to continue posting great content as well to keep this new audience engaged.
7. Invest in direct mail campaigns.
With direct mail, you’ll know that the right audience in your nearby area is receiving your promotions.
While a single batch of mailers may not be enough to drive tons of business, doing frequent distribution campaigns will increase the number of impressions you make on your audience, which in turn…