8 Elements that Make Your Next Piece of Content Even Better than Your Last


One of my favorite writing exercises requires very little original writing.

Want to know what it is?

Find 3 pieces of writing that you love. For each piece, list 5 qualities that make it stand out to you. Then, brainstorm 5 ways to adapt those qualities to your own writing style.

You’ll end up with 15 potential ways to improve your craft.

This week, we also had 15 marks of exceptional writing to incorporate into your writing practice.

On Monday, Brian Clark gave us Ernest Hemingway’s Top 5 Tips for Writing Well.

On Tuesday, I dissected 3 Reasons Why Good Ideas Are a Real Threat to Good Writing.

And on Wednesday, Sonia Simone outlined A 7-Point Plan for More Shareable Content.

Sonia’s guide reminds us that finding an audience for your outstanding writing is a process, and …

We know making a living as a writer isn’t easy

Finding new clients, managing your business as a business, positioning yourself to rise above feast-and-famine cycles, and so much more.

The Copyblogger Certification program exists to reward good writers with more clients, more revenue, more stability, and more respect.

We also, of course, reap the benefits of having a highly qualified group of professional writers we can point to when businesses tell us:

“We’re sold on content strategy, but we can’t find anyone who can implement it well.”

Here’s how to take the next step

  • If you’re a writer and you want to turn yourself into a valued content strategist
  • If you’re a writer and you want support and advice on reaching your professional goals
  • If you’re a writer and you want to find better clients and belong to a prestigious list of recommended writers

… then you want to join us and get Certified.

We only open the door to the program about once a year, and we’re getting ready for a new group of students at the beginning of 2020.

Just add your email address below to get all of the details, and you’ll be the first to know when you can sign up.

— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content


Ernest Hemingway’s Top 5 Tips for Writing Well

by Brian Clark


Clarity is the answer to everything. – Stefanie Flaxman3 Reasons Why Good Ideas Are a Real Threat to Good Writing

by Stefanie Flaxman


Use your skills to get a larger audience for content that’s worth consuming. Anything less is a waste of everyone’s time. – Sonia SimoneA 7-Point Plan for More Shareable Content

by Sonia Simone


How NY Times Bestselling Nonfiction Author Andrew Maraniss Writes: Part TwoHow NY Times Bestselling Nonfiction Author Andrew Maraniss Writes: Part Two

by Kelton Reid




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