Year after year, inbound marketing proves itself to be a valuable digital marketing method. And, year after year new trends and practices develop, pushing its evolution further along.
When inbound marketing first emerged in 2005 the way we used the interest was totally different. On the surface, 2020 inbound marketing may look little like 2005, but both share the same spirit: attracting users to your brand organically, and accompanying them on the road to becoming loyal customers.
Let’s take a look at the latest inbound marketing trends so that you can continue to use this method for years to come.
15 Inbound Marketing Trends for 2020
1. Progressive Forms
Forms are necessary to qualify contacts and assess whether they are a potential customer or not. But, at the same time, asking for too much information can cause the visitor to get creeped and leave before completing the form.
Progressive forms intelligently resolve this dilemma by “remembering” the user and showing them only the fields that they have not yet completed on a previous visit. With this method, over several downloads, you can complete the data you have about a lead and see if they are qualified for marketing or sales. However, you must ask the name and the email of the user every time, since this is how the software identifies and recognizes the user.
2. From Conversion Funnel to Conversion Cycle
The diagram of the conversion funnel has accompanied marketers for many years, and has guided many of…