Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them.
Which is kind of the point.
Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home. Of course, their actual purpose is to drive you to click.
Let’s cover what banner advertising is, how to create them, and then explore examples of successful banner ads.
What Is Banner Advertising?
Banner advertising consists of placing a designed ad on another website. As the name implies, the ad is a banner shape, a long rectangle, either horizontal or vertical. Banner ads are usually at the top or bottom of a website or vertically along the side of a website, next to the main content.
Banner ads have been around since the dawn of the internet, allowing website owners to sell ad space, much like a billboard or bulletin board owner would.
While some website owners sell ads directly, most contract with advertising services, like Google AdSense, that create the ads, decide how much to charge, and then display them on your website.
What Makes an Advertising Banner Successful?
Before digging into creating a successful banner ad, we need to talk about what banner ads do. There are two primary goals for banner advertising: impressions and clicks.
Impressions refer to how many people…