- Search presence (such as impressions, clicks, and click-through rate)
- Traffic performance (based on total views and visits, individual post performance, and by referral source)
- Authority in your online niche (based on number of inbound links)
- Readership engagement (by measuring time on page, bounce rate, social shares and comments, and subscriber count)
- Lead generation (by measuring CTA click-through rate, goal conversion rate, number of leads, and lead-to-customer conversion rate)
All of this data is leverage as you prove the ROI of the blog and improve the performance of your blog content. You just have to know how to use it!
Let’s dive deeper on this…
Blog Analytics Metrics and Insights
Let’s break down the individual blog metrics you should be tracking so you can start making incremental improvements and generate even more traffic and leads… based on data that’s right under your nose.
1. Organic Search Impressions
An “impression” is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic) your blog can earn through organic search.
If you have a low number of impressions, your search presence may not be strong enough to get the organic traffic numbers you’re after, and it’s your job to then implement SEO best practices and create content around queries that people are searching for.
2. Organic Clicks
It’s not enough to…