For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked.

And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. They help you highlight relevant offers, products, or sales, build email lists, and recapture your visitors’ attention before they leave the page.

With a few best practices and some steal-worthy examples, this guide is here to help you design and launch high-performing popups that convert more of your visitors into sales, leads, and customers. 

Why Use Popups?

The short answer: because they work. 

Popups keep people on your page, remind them of what you have to offer, and collect data to nurture leads. Think of them as your marketing sidekick with the superpower of boosting conversions.

How popups worked for these brands:

  • Canvas Factory used a popup to bring in $1.1 million of revenue after struggling with high traffic that didn’t convert. They used tracking integrations to fine-tune their campaign.
  • Entrepreneur magazine increased sales by 162% by adding a hover.
  • Hotjar gained 60-70 new users per month with a popup that put user experience first.
  • Broomberg wanted to generate more leads on a tight advertising budget. They designed a…

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