Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize every means to get noticed. And those who succeed make email among the most influential B2B marketing channels.
There are several means of getting noticed in the consumer’s inbox: eye-catching subject lines, attractive headers, and compelling opening messages—but one element that is often forgotten is the email signature. In this post, we’re going to cover 10 growing trends for marketing email signatures that you can apply in your 2021 marketing strategy to help stand out from the crowd.
7 marketing email signature trends and examples to follow in 2021
Corporate email signatures are nothing new. But the marketing aspect of them is only beginning to arise. According to recent findings, sales and marketing departments can benefit the most from email signature branding. That’s why following email signature marketing trends in the upcoming year will be crucial for many industries.
1. Minimalist and clean design
Marketing and design go hand in hand, so before we start talking about marketing trends it’s important to mention some graphic design trends that will dominate in 2021. While your email signature should help people learn more about you and your company, it shouldn’t be too splashy. After all, it is supposed to make an overall…