Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends.
Brands and marketers who develop the latest trends into their present marketing strategy will reach their audience easier and build relationships that nurture leads through the sales process more efficiently. Without further delay, let’s jump into the 12 important PPC trends to watch in 2021.
NOTE: As per the statistics, about 50% of people land on the brands directly from the paid ads links.
1- Responsive Search Ads (RSAs)
Responsive search ad is one of Google’s most flexible search ad formats. It lets the marketer create an ad that shows more texts and more relevant messages to the customer. While creating RSAs, you can use up to 15 unique headlines and four descriptions. Google then runs a test and chooses the best combination of headlines and descriptions that will reach your target audience.
With RSAs, you can create ads for different screen resolutions, save time and money in testing which works the best for you, reach more potential customers, and attract more clicks and conversions. Using RSAs has numerous benefits and this is the reason why marketers are…