This article is very critical if you have an ecommerce store. Ecommerce marketing, if not done properly, can lead to complications because there are just so many different things that you can do. The increasing competition makes it essential that you use advanced or latest strategies to stand out from your competitors.
In this article, I’m going to discuss 11 PPC strategies which, if executed well, can surely boost your PPC campaigns.
1. Greet your customer
Send your customer a nice package that has a handwritten note. It has a coupon in it for a future purchase. It may have a referral card in there they can give to a friend, this is going to be a nice experience for the customer, and it is really going to give them a good sense of feeling towards your brand, and probably get them again for you.
If you are seeling on other channels like Amazon or Flipkart, you send those products with a care package, the coupon, and whatnot should recommend they come back to your branded website to make future purchases.
This will increase your profitability and also increases revenue and get your brand going on your own website, which is what you want to do. So take advantage of these care packages.
2. Optimize your product pages
Spend a considerable amount of time in optimizing your product pages. Optimizing your product pages also helps in SEO. Write a good product title. Add the…