Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments.
In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing plans and business marketing strategies of various enterprises. So, with this professional social media platform being so important around the world, let’s know more about amazing features you must use in 2021.
How Important Is LinkedIn in 2021?
When we talk about the importance of LinkedIn in today’s time, what must be mentioned is the reliance of several businesses on the online platform for business marketing and increasing customer reach. This shift towards the digital platform has been further enhanced by the recent Coronavirus pandemic situation all across the world.
According to statistics, with over 722 million members, LinkedIn is the most trusted social network in the US. Over 73% of social media users state that LinkedIn protects their privacy and data. With a business-specific approach towards social media, the platform has become the largest social marketplace frequented by businesses of all sizes, kinds and industries, and professionals and job seekers all around the world.
That being said, making use of the full potential of LinkedIn for your social media marketing plans is important and can lead…