Your company sells a product or an offering, but your branding communicates so much more than this. It communicates the value your product provides. The way your offering is different from your competitors’. The personality you display in your content and embody in your company culture.

Your vision statement is a key piece of this branding that helps to communicates all this and more.

Here, we’re going over everything you need to know to get started crafting your company’s vision statement and how to put it to use.

We’ll cover:

Plus, we’ll include some of our favorite vision statement examples to help you get inspired to create your own bigger-picture company impact.

What is a vision statement?

A vision statement outlines your company’s long-term goals. A good vision statement describes the bigger-picture impact of the work you’re doing day-to-day. A great vision statement includes all of this and inspires your employees, your customers, and your community to join you in realizing this vision.

You want to make sure you’re creating a great vision statement—and we’ll break down how to do that.

What’s the difference between a mission vs vision statement?

The difference between your mission statement and your vision statement is important but simple: Your vision is the result of your mission. 

Your vision statement fits into a larger part of your brand identity that also includes your mission statement and your company values. Here’s a quick…