DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day.
DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11.
Including Monday’s milestone number, DuckDuckGo is on track to hit around 90 million daily average searches for the month of January.
For comparison, DuckDuckGo averaged around 52 million daily average searches in January 2020. That’s means this month’s numbers represent an increase of 73% year-over-year.
To further put this record growth in perspective here are previous year-over-year increases in daily average searches:
- January 2019 to January 2020 – 52% increase
- January 2018 to January 2019 – 62% increase
- January 2017 to January 2018 – 61% increase
- January 2016 to January 2017 – 30% increase
The growth of DuckDuckGo isn’t limited to web search, as its mobile app is more popular than ever.
This past week it reached a high of #7 in the iOS App Store charts for all free apps, and #1 out of all utility apps.
DuckDuckGo’s success on mobile has propelled it to the number 2 position behind Google in mobile search market share, usurping Bing and Yahoo.
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That’s right, DuckDuckGo is officially the #2 search engine on mobile in the US. On desktop it lags Bing and Yahoo in the #4 position. However, there’s less room for a search engine to grow on desktop as more searches occur on mobile devices.
In whichever way you choose to look at it, DuckDuckGo is…