Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it for searches in that area.

In fact, proximity is only just one of many factors Google Maps takes into account when ranking business listings. In this guide, I’m going to walk you through 10 tactics/strategies to get your Google Maps listing to rank higher in results and reap all of the associated benefits.

We’re going to cover:

  • How to create and claim your Google Maps listing if you haven’t already done so.
  • How to provide supplemental information that boosts your rank and increases your appeal.
  • ​​​​​​Additional steps you can take on your website to further improve the rank of your Google Maps listing.

Why rank higher on Google Maps?

Research shows that Google Maps is the preferred navigation app for 67% of consumers. And with consumers rarely looking past the first few results when looking for a place to go, it’s crucial to make sure your Google Maps listing is optimized to show up first for relevant searches.

Research also shows that these consumers end up on Google Maps business listings from a keyword (aka “discovery”) search far more often (84% of the…

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