Raise your hand the last time you enjoyed receiving a phone call from an unknown number. In fact, more likely than not, you simply reject them. And in the event that you do answer a cold call, you likely look for an excuse — any excuse — to get off the phone as quickly as possible.

At the end of the day, if you want to buy something, you do some research, ask some friends or colleagues for recommendations, and maybe let it simmer on the back burner until you actually have to make a decision. 

This realization may make you feel uneasy. If you’re a business owner, sometimes it feels like cold calling is one of the best ways to generate leads. Unless you’re constantly attending networking events and posting flyers on public bulletin boards, how else are you going to get clients? Turns out, there are many other ways to do so that do not include outbound tactics like cold calling.

What Is Cold Calling? 

Cold calling is what occurs when you initiate a phone call with individuals who have not previously expressed interest in your goods or services. Or maybe they have, but such an interest has been so minute, they probably don’t even remember it. So then you go into an awkward spiel, such as, “Yes, Mary. You asked me what I do for a living at the Marketing Annual Convention as we were milling about, eating hors d’oeuvres.”

In a nutshell, cold calls are disruptive, confusing, and can sometimes make a person feel like the caller is trying to scam them. So, is…

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