10 Reasons why marketers use data to make budgeting decisions

30-second summary:

  • Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions.
  • Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.  
  • Budgeting is a crucial part of any marketing strategy.
  • Because of the growing benefits of using big data to bolster marketing strategies, expenses spent on analytics are expected to climb 200% over the next three years.
  • Here’s a quick look at 10 ways that enable you to use data for crafting profitable marketing plans. 

Creating a marketing strategy isn’t just about rolling out advertisements— marketing has evolved with the times. No longer are businesses confined to print and radio advertising, but they now also have a multitude of online options to choose from, like pay-per-click (PPC) advertising, paid search, and paid social marketing. 

Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisionsMarketers can use data to identify problems or issues in campaigns and budgeting. Data are also a fundamental factor in understanding SEO, developing software, and interpreting customer feedback, among other aspects of online marketing.  

Data complexity is one of the biggest challenges for marketers…

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