Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B companies have begun ramping up their video marketing initiatives: 71% of B2B marketers now produce videos as a part of their marketing strategy.

Image source: Content Marketing Institute

But for businesses looking to leverage video as the powerful, lead-generating tool it is, a quality video hosting platform is a must. Free hosting sites like YouTube remain a heavily-pursued distribution avenue for B2B marketers, as their engagement rates are so high. But how and where these videos are engaged with is where the plot thickens, and even more so when it comes showcasing videos directly on your website. So in this post, I’m going to cover:

  • The pros and cons of free video sharing sites.
  • The benefits of on-site video hosting with a platform.
  • How to use the features of a video hosting platform to market more effectively.

​​​​​​We’ll then close off with a list of 10 crucial benefits video hosting platforms offer to B2B marketers, just to sum everything up.

Free video hosting sites

Email has email marketing automation platforms (e.g. MailChimp, HubSpot), webinars have webinar platforms (e.g. ON24, GoToWebinar) and blogs have WordPress and Medium.

Video is no different.

Video hosting sites give you the ability to upload and play videos on the…

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