10 Customer Experience Tools to Boost Retention (2020 Edition)

Successful businesses know that happy customers are the key to growth. When a customer likes the experience they have with your business, they are more willing to be loyal to your brand and to recommend you to their friends and family. 

It may seem simple enough to just make sure customers are satisfied, but keeping up with hundreds or thousands of customers and responding to them all is no easy feat. Today, customers have the control, and they want conversational human interactions.

Customer experience tools are available to save you from being bogged down by customer concerns. 

What Is Customer Experience?

Customer experience is the total amount of experiences that people have throughout the duration of their relationship with your service or product. The customer experience includes a person’s initial inquiry, to discovery and demo, through closing, and any correspondence with your business thereafter. 


Your customer should have a good experience each time they touch base with someone at your company. This good experience should also extend to the usability of your website as well since a negative customer experience can be caused by a site that isn’t user-friendly. 

As your business grows, you may struggle to continuously provide personalized experiences that result in positive customer experiences like you did when you were first starting off.

Customer experience (CX) tools were created to help you shape customers’ feelings about their…

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