10 CMS Features Marketers Need to Drive Traffic and Generate Leads

Not every content management system (CMS) is created equal. They all have different features and capabilities that make them great, but they may not work well for every business industry or type.

This is why it is important to know the features you need to be successful so you can reach your goals with ease. Ask yourself what features you need in order to reach your goals and then compare your CMS options.

If you aren’t sure how the features fit into your set goals and objectives, we can help you with some common features and CMS requirements that many organizations use to reach their goals. 

What Is a CMS?

A CMS is a software platform that helps users to build and manage their websites with ease. Most content management systems don’t require users to have extensive knowledge of coding, or any knowledge of coding at all. 

With a CMS, businesses can create, edit, manage, and publish content in a simple intuitive interface. 

Some popular CMS options include:

How Marketers Use a CMS

Marketing has changed over the past few years, and the right implementation of a CMS can give marketers a competitive edge that allows them to stay on top of the most up-to-date trends.

Here are some ways that marketers use a CMS:

They Create Omni-Channel Marketing Campaigns.

As mentioned above, marketing continues to change as media and technology changes.

Since there are many marketing channels and different audiences that inhabit each channel, there is now a need for content to be…

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