Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years.
Today, around 25 million businesses use this social media platform to promote their products and reach target audiences.
But for most restaurants, Instagram is still an underutilized marketing tool. It’s impossible to sell directly on Instagram (unless you’re an eCommerce business, that is), and it can take a good deal of time and effort to convince your Instagram followers to visit your restaurant.
Plus, for restaurant chains with multiple locations, it can be difficult to manage location-specific comments.
Why should you engage with Instagram marketing?
Having a presence on Instagram is a must for restaurants these days.
Why? Not only does Instagram allow companies to optimize accounts for local reach with localized hashtags and geotags, but it also tests in-app profile pages for local businesses — a feature that could have great potential for discoverability.
In fact, #food is one of the most popular hashtags on Instagram, with 367 million posts using it right now.
According to Instagram Business, 41% of occasional diners agree that their mobile phone is the first place they go to decide on a restaurant, 66% of people want to visit a fast-food restaurant after seeing friends’ photos and videos of it on Instagram, and US Instagrammers interested in restaurants like 4.5x more…