SEO Focus

Where should you start with technical SEO?Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off — if a website can’t be crawled and indexed,...

This is an edited excerpt of the ‘Positioning Yourself’ lesson from Claire Carlile’s free ‘How to Land Your First Local SEO Client’ course in BrightLocal Academy.  We’re going to explore the age-old...

Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. Sports and fitness SEO is a really tough...

It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies.And on July 20, 2021, we learned that...

As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.”The problem is that without a clear vision of what a win is,...

Video marketing is a great way to increase engagement with your audience, but it can be hard to know where to start. The good news is that you don’t...

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? If you’ve got questions about outbound, then you’ve come to the right...

With Covid and all the shifts we have seen, we all know that online shopping has exploded. Facebook is working to keep up with the trends. While other channels have a...

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to...

As a local business, you know that you need to invest in digital marketing to reach potential new customers. So what is ‘local search marketing’, and how should it fit into these...