Why Everything You Know About SEO is Wrong!
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Most of what you think you know about SEO is likely wrong, like trying to use SEO Backlinks or leverage multiple IP Blocks and all that other nonsense you read or a website or some tech guru sold you on.

SEO is pretty straight forward if you stop worrying about your Google Rankings and start worrying about how people find you.

You’d think that is the same thing, but it is not. You’re trying to rank for a keyword. Today SEO is about predicting what someone is going to search for, not trying to own a keyword. Solve their problem.

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35 COMMENTS

  1. Perhaps you can share with us on your top 10 keywords in your website, and how you derive these keywords from? How is your actual traffic of one of your keyword as oppose to the estimated traffic? Is it accurate?

  2. Oh yeah! GREAT video! People just don't understand this stuff and it's so important and very subtle, not to mention being a moving target as the interweb evolves. Like my mama always says, "Cheryl, the key to success is to find a need and fill it." This is how the people who have needs find you. xxoo

  3. Just be careful doing it on youtube. my channel got shut down because i didnt know about the tag stuff. i read the rules and there was grey area in even long descriptions or having links not related to the video so sure they'll be shutting down channels like that next. :).

  4. Good chat. The days of keyword-focus are definitely over, but that's not necessarily a good thing. As shown with YouTube specifically, the new system – while being inherently better as a concept – keeps the most well-known/"top" people on top and makes it very difficult for newcomers to grow.

  5. I'm not quite sure what you mean by 'Owning a Keyword' yet I have two sites that for which I focus on specific keywords, I'm ranked very well and it would be hard for people to miss my sites. And I'm dealing with a very wide product I'm dealing with, I'm talking iPod or Laptops level of keyword, not something niche like 'Ballet Shoes for Elephants' …. and my site is still often enough comes up at the top spot above ebay and amazon, and I cringe at advice like this!

    I have a friend, who when I last spoke to him charged £2,700 a day for SEO advice, and when I alluded to some of the methods I use, he didn't really get what I was doing and was surprised at how I ranked so high.

  6. This helps a ton I've been trying to get my client to understand that throwing money at a keyword is not a real fix for her problem. This with your example shows a real scenario that we can review and hopefully get her to understand.

  7. Interesting video +Roberto Blake very high level view of the problem though… would be refreshing to see more in-depth case study approaches or more context. I think the argument some make for the death of SEO is misplaced as it's focus has seen a shift to importance of UX & CRO with respect to user behavior over digital reach. That's not to say it isn't as important but with users acclimating over the years to sites/apps this is a focal point right now imo. Take it how you will hopefully some positive input for you not taking away anything from your content here, really great work I'll definitely be returning for more of your videos.

  8. You read my mind. This is what I was thinking few days ago. Content is King. I think if you can solve your Audience problems then forget the rest. You'll be on top because of bounce rate and consistent visits on your site everyday.

    You nailed it. Very informative video. Thank you so much.

  9. the '"solution for a problem " is called long tail keyword. Its a lot easier to rank on "best computer for graphic design" then to rank for just the word "computer". The competition for just 1 keyword is huge. Add some local keyword and everything becomes a lot more "easier" "best computer for graphic design in NYC"

  10. I had the same difficulty because i started in the late 90's, so that is how i learned SEO. By the time 2011 rolled around, i had to figure out how to make it easy for people to find me. My son actually said this very thing. I am also a fan of GaryVee – i have read his books, warch his vids, have used his suggestions and seen improvement. I used to give everything i did project names, but once imsimplified everything under my name, it really improved my outreach. Great entry!

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